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Apple to add robotic arm to premium HomeView hub with 9-inch 360-degree swivel screen
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Apple to add robotic arm to premium HomeView hub with 9-inch 360-degree swivel screen

Bloomberg reports Apple is developing a premium smart home hub with a swiveling screen, expanding its Matter controller lineup beyond the current fixed-display model.

Key points

  • Apple plans a higher-end HomeView hub with a 9-inch screen that rotates 360 degrees on a robotic arm.
  • The device is expected to launch in 2027 or 2028, according to Bloomberg reporter Mark Gurman.
  • Speculative names include HomeView Max, HomeView Ultra, and HomeView 360, while the current model has a fixed 7-inch screen.

Apple is developing a premium smart home hub featuring a larger, rotating display, according to Bloomberg reporter Mark Gurman. This new device represents a hardware shift from the company’s existing tabletop smart home products. The report indicates that this hardware is a higher-end version of the new HomeView smart home hub.

What are the hardware specifications?

The upcoming device will feature a 9-inch screen, which is larger than the fixed 7-inch display found on the current HomeView model. The key differentiator is a robotic arm that allows the screen to swivel a full 360 degrees. This mechanical design is a distinct feature of the planned higher-end version compared to the current tabletop version.

When is the release expected?

Gurman expects the device to launch in either 2027 or 2028. This timeline places the release well after the initial HomeView launch, which TechSec Feed reported would occur in November 2026. The extended development cycle is noted in the report as part of the expected launch window for this new hardware.

What will it be called?

The report mentions several potential names, including HomeView Max, HomeView Ultra, and HomeView 360. Gurman notes that these are currently just speculative labels. Until Apple officially announces the product, the exact branding remains unconfirmed. Organizations tracking Apple’s product roadmap should monitor official announcements for the final naming convention.

How does this affect operations?

This development expands Apple’s smart home ecosystem, which already includes the $299 HomeView display acting as a Matter controller and Thread border router. As TechSec Feed reported on October 16, 2026, Apple recently added facial recognition capabilities to its smart home lineup. This new rotating hub suggests a continued push toward premium hardware within the HomeView product line.

Questions to ask your suppliers

Security teams should evaluate whether new hardware introduces additional attack surfaces through mechanical components or expanded sensor arrays. Ask vendors if the device’s rotation mechanism or larger screen size affects its physical security posture or tamper resistance. Determine who within the organization will manage the lifecycle of these premium devices, including firmware updates and physical maintenance. Ensure that procurement policies account for the unique operational requirements of rotating displays, such as cable management and placement stability, to prevent accidental damage or unauthorized access.

Background: Attack surface

Attack surface analysis is the process of identifying every digital interface where an attacker might interact with your systems. It goes beyond traditional vulnerability scanning to map external-facing assets, shadow IT, and exposed APIs. This method helps you prioritize risks by understanding how these interfaces connect to critical data.

Read the full guide: Attack Surface Analysis: Map Hidden Entry Points Before Exploitation

What to do and how to stay safe

  • Review current smart home device inventories to assess compatibility

Step-by-step guide: Browser Security Settings for Small Business Teams

General security guidance from the TechSec Feed newsroom. It is not confirmed advice from the organisations named in this story.

Sources

  1. MacRumors

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